KRAFT DAIRYLIAR ? Kraft have joined Nestle and other manufacturers of dairy foods reprimanded for making pseudo health claims about dairy foods that just aren't true.A Dairylea online advert claiming its Lunchables snack was "packed with good stuff" was misleading, a watchdog says.
The Advertising Standards Authority said on average each portion contained half the recommended daily intake of salt for four to six-year-olds.
ASA found two of the six products tested had high levels of saturated fat. It received three complaints about the advert which showed various Dairylea Lunchables sandwiches and the phrase: "Packed with good stuff".
The watchdog found the claim had breached advertising rules and told Kraft not to repeat it.
ASA said the advert claim implied "that Lunchables contained a high proportion of nutrients that were beneficial to health, when we understood that they contained high levels of saturated fat and sodium".
ASA added: "We therefore concluded that the claim 'packed with good stuff' was misleading."
See ASA Adudication Kraft Dairylea
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