No wonder the $billion dairy industry has launched a Battle of Trafalgar style broadside against soya milk recently spending millions of dollars on PR. Fortunately the public is not that gullable.
Health trends drive soy milk craze: "Soy milk has been Western Europe's fastest growing dairy sector over the last six years, presenting new challenges to dairy firms via consumer health trends and new fears over lactose intolerance, reports Chris Mercer.
The value of Western Europes soy milk market has more than doubled to 375m (249.5m) between 1998 and 2004, thanks to consumer obsessions with health and wellness, according to a new report on the global dairy market from research group Euromonitor.
The report says soy milk has benefited from rising consumer awareness that soy is high in fibre, protein and minerals yet low in saturated fat and free of cholesterol.
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