Monday, February 14, 2011

McDonalds Exec Does Life to Vegan Delight Vegans delight as ex McDonalds executive does life!

 Actually LYFE, not life, stands for Love Your Food Everyday but the McDonalds standard offer stands to get flipped on it's head as a $ multimillion $ Dollar deal tackles the healthy eating market with McDonald's know how.

In the Lyfe kitchen, butter, cream and high-fructose corn syrup are banned, and none of the food is fried. Sweet potato fries, for instance, are oven-baked. All of Lyfe's menu items contain less than 600 calories, including signature dishes that include a Niman ranch beef burger with agave ketchup and pickles. The desserts are expected to be dairy-free with each dish featuring responsibly sourced ingredients from local farms and "sustainable whenever possible."
So not quite a 100% Plantarian menu but a step forward from the Celebrity chef 'health' food dishes that whilst meat free all start with a dollop of factory farmed butter and a splash of cream to finish. With a cap on calories and a commitment to sustainability LYFE will have to watch the cheese too.

They have a Vegan chef on board too as well as the poached McDonald's executives (we wish!)

Lyfe Kitchen, a Chicago-based company whose name is short for "Love Your Food Everyday," will be spearheaded by former Golden Arches President and Chief Operating Officer Mike Roberts, and former communications boss Mike Donahue, as the Chicago Tribune reports.

To develop vegan options for the menu, LYFE tapped Tal Ronnen, a celebrity chef perhaps best known for catering Ellen DeGeneres' wedding to actress Portia de Rossi. Tal Ronnen is executive chef for Gardein Protein it was revealed in the LA Times

If all goes well, the chain is rumored to have plans to spread nationally with as many as 250 locations in the next five years.

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