Starbucks To Go Vegan By The End Of The Year
London, Friday April 1st 1am BST
Reacting to news that the UK Government is now considering
extending the ban on smoking in cars with passengers under 18 (to include
processed meat products for Stoptober 2016), Starbucks have revealed their
intention to be 100% vegan by the end of the 2016. This also supports NHS
efforts to encourage people to eat at least 5 a day portions of fruit and
vegetables following revision of ‘The Eatwell Plate’ and Dietitians recommendations
on cutting back on meat to no more than twice a week.
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| Interest in 'Vegan' now double that of 'Vegetarian' reveals Google Trends |
Crest of a Vegan Wave
UK Vegan guru and health food consultant chef Tony
Bishop-Weston from Foods for Life Health and Nutrition Consultancy says
“Starbucks are not alone. Ben & Jerrys Ice Cream, Guinness, Quorn, Zizzi
Restaurants, Pizza Express, Linda McCartney, Tesco’s, Asda, Waitrose,
Morrisons, Costa Coffee and Loving Hut had all added new vegan products
recently. Tesco have a wide range of dairy free vegan cheeses. Grocery
retailers were awash with vegan chocolate Easter eggs this Easter.”
Fear of Litigation
Starbucks UK is apparently nervous that if the meat free Stoptober
plans go ahead one of their customers could be prosecuted for consuming a Starbucks
processed meat product in their car just because they like carcinogenic food
and they have a child passenger. This would be a PR nightmare and these days
with all the mobile phones and in-car videos it’s only a matter of time before
someone is captured risking their life and a huge fine by eating a processed
meat product with Starbucks branding.
Bishop-Weston announced that “Starbucks UK vice president Jess
Star called early Friday and said ‘We’ve taken the bold step to go completely
vegan!’. Commercially and logistically it makes sense” said Bishop Weston “if Starbuck’s
offer is suitable for vegans, then by default it’s suitable for
vegetarians, those following the 5 a day diet, Jewish or Muslim patrons (who don’t
eat pork) and vegetarian Hindus (who don’t eat egg) thus suitable for everyone,
even Veggans sometimes called ‘Conveniegans’ but are actually vegetarians who
eat eggs but not cheese”
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| Starbucks New All Day Vegan Breakfast Muffin - 1st April 2016 |
New Starbucks Vegan
All Day Breakfast Muffin
“We have struggled, not to find vegan alternatives, but to
find vegan products at the very low prices that Starbucks need to make a profit
in such a competitive market.” admits Bishop-Weston. “The solution was for
Starbucks to make some of the new vegan products themselves using Aquafaba (a
versatile bean juice froth discovered by Goose Wohlt in the USA) and 5 portions
of fruit and vegetables. We have managed to make delicious egg free fried egg,
soysages, dairy free cheese and meat free bacon all from Aquafaba and put them
all together into an all-day vegan full English breakfast muffin which will be Starbucks UK new
flagship vegan product”
Boaty McBoatface
Vegan Iceberg Fruitcake
Other new products could include a dessert tribute to the ‘Boaty
McBoatface’ National Environment Research Council (NERC) £200 million polar research vessel with a meringue iceberg made
with Aquafaba and a berry fruit cake boat cracking through it. Also planned is a
dark chocolate Dunkin Doughnuts style vegan chocolate mars bar fruitcake
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