Call them what you will, vegetarians, vegans, ethical consumers, conscious consumers, LOHAS (lifestyles of Health and Sustainability) businesses around the world are going Green, Fair trade, organic, vegan, vegetarian, humane and eco-friendly in an effort to grab a slice of this market trend.
“Ethical consumerism” is on the rise as more marketers, retailers, and consumers realize that their actions have ethical, social, and environmental consequences. Consumers increasingly are shopping with their conscience, say experts, who note the rapid growth in sales of organic, local, humane, Fair Trade, and eco-friendly goods. The strong growth of ethical grocery products is all the more significant when contrasted with the relatively flat market for conventional groceries. Yet, critics worry that as “green” becomes mainstream, these products’ very popularity and the entry of Big Business are diluting the movement’s original ideals.
If you are interested in this market you could download this 'Ethical Consumers and Corporate Responsibility: The Market and Trends for Ethical Products in Food and Beverage, Personal Care and Household Items' report for $3,500 or you could instead invest in attending The International Ethical Living show at The Bristol Vegan Fayre to find out what is really happening at grassroots and find out where the ethical market are heading.
To advertise to reach this market you could also try new media gathering momentum such as Online Vegetarian TV Show Veggie Vision or Ethical TV Channel Bonobo TV
5 comments:
posted by Chris Bassoo
Congrats on being blogger of note, great blog and great information....warmest of regards from Christopher Bassoo
That is good info.
Awesome journalism
this is awesome, thanks for taking the time to inform us of all these sources!
See also Bristol Vegan Festival Green Fairs in UK
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