Bloody Burberry - When Plaid Goes Bad
The new CEO at Burberry who moved from Liz Claiborne Inc (DKNY) was head hunted Burberry to save the flagging brand since the Chavs adopted it.
Perhaps she could have chosen an image that wasn't so stereotypical "Rich spoilt bitch I don't care about anyone or anything else" type of profile.
Certainly the shareholders and investors won't be best pleased that she's incured the wrath of PeTA. That won't be good for the share price. The boys in the City don't need many excuses to start dumping shares and the value of the already pressured stock will plummet. PeTA's new fur campaign will no doubt hit Burberry's projected 23% increase in retail revenues for 2006.
PeTA say "Burberry may be best known for its distinctive plaid, but its use of real fur is making the design house synonymous with cruelty to animals. Burberry continues to use fur in its designs despite the fact that leading clothing retailers like Selfridges, Harvey Nichols, Ann Taylor, Polo Ralph Lauren, and others have pulled fur from their stores forever."
Burberry say "Good workplace standards, health and safety, fair pay and fair employment conditions together with care for the environment are all elements of a successful and professionally run business. It is our responsibility to ensure that these expectations are also met in our supply chain, where both good and poor performance has the ability to impact on Burberry’s reputation."
Case of "put your money where your mouth is" we think.
PeTA's new Burberry website exposes some of the cruelties of the fur trade. There is a video with commentary by Stella McCartney
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